drip marketing

drip marketing
drip marketing UK US noun [U] MARKETING
a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »

Drip marketing is the opposite of a marketing blitz.

Compare DRIP ADVERTISING(Cf. ↑drip advertising), DRIP CAMPAIGN(Cf. ↑drip campaign), DRIP METHOD(Cf. ↑drip method)

Financial and business terms. 2012.

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